How Can I Find Out What My Customer Wants To Spend?

One of my lovely Accountability Club ladies who sells a service (as opposed to a product) posted a budget question in our Facebook group this week and I thought it was worthy of further discussion. Fiona has a business that markets other people’s businesses in her...
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I Was A Fabulous Saleswoman When I Was Employed!

If I could have a penny for every time a business woman has said to me ‘I was in sales when I was in corporate-world and I was a fabulous saleswoman, yet I find it so much harder to sell now I have my own business’. Sometimes, they have been as senior as National...
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When This Happens, That Can Happen

Overwhelm Is A Horrible Thing Overwhelm is rotten. Particularly when it comes before you’re ready to take the next step. It doesn’t matter whether your next step is to start your business or one of growth; if you’re plagued with ‘when this then that-itis’, you’re...
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1, 2, 3….. Get Selling!

I’ve been doing something unusual this last few weeks. I‘ve been working with a bloke! We’ve been talking about selling techniques. He’s a web designer and a bloody good one at that. He creates beautiful, elegant websites with lovely features that are great for...
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Everyone Hates Pushy Saleswomen

EVERYONE Hates Pushy Saleswomen! I was scrolling through Facebook the other day, in a quiet moment. You know how you do? Idly swiping my thumb up my phone screen when I read something that stopped me in my tracks. A lovely woman I know, who is a direct saleswoman, had...
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One of my lovely Accountability Club ladies who sells a service (as opposed to a product) posted a budget question in our Facebook group this week and I thought it was worthy of further discussion. Fiona has a business that markets other people’s businesses in her local area. She works very hard to make sure that the things she promotes are visible to as many relevant people as possible. It’s serious work, promoting other people’s stuff and Fiona doesn’t take the responsibility lightly.

What Do They Want To Spend?

The question Fiona asked is how she can find out what budget potential clients have? That way a) she doesn’t waste time dealing with people who people think that her service is free and b) she can tailor the perfect package for them so that they can get maximum visibility. read more…

If I could have a penny for every time a business woman has said to me ‘I was in sales when I was in corporate-world and I was a fabulous saleswoman, yet I find it so much harder to sell now I have my own business’. Sometimes, they have been as senior as National Sales Directors, but on the whole, the women who say this were Business Development Managers, or Account Managers, that type of role. They enjoyed status and success within their company and industry and so it seems a natural progression that they move into business ownership after they either get made redundant or have children.

However, when they’ve started off on their own they suddenly find that their wonderful sales skills have deserted them. How can this be? read more…

Overwhelm Is A Horrible Thing

Overwhelm is rotten. Particularly when it comes before you’re ready to take the next step. It doesn’t matter whether your next step is to start your business or one of growth; if you’re plagued with ‘when this then that-itis’, you’re overwhelmed.

What I mean by ‘when this then that-itis’ is that horrible situation of not being able to tell what the best next step should be. Let me give you a couple of examples: read more…

I’ve been doing something unusual this last few weeks. I‘ve been working with a bloke! We’ve been talking about selling techniques.

He’s a web designer and a bloody good one at that. He creates beautiful, elegant websites with lovely features that are great for the website visitor and even greater for the owner of the website. Even better, once he’s created the site, he offers tech support on an inexpensive retainer that means you only have to do the bits you want to (writing blog posts perhaps?) and he’ll do the rest. His best skill is that he can put all of the techy jargon into plain English and make the most technophobic of us understand what it’s all about. read more…

EVERYONE Hates Pushy Saleswomen!

I was scrolling through Facebook the other day, in a quiet moment. You know how you do? Idly swiping my thumb up my phone screen when I read something that stopped me in my tracks. A lovely woman I know, who is a direct saleswoman, had written that someone had asked her if she was enjoying her new job. Her response was roughly, “Yes I am. I hate selling, but I absolutely love helping people”.

I had to stop. I read it again. I posted in the comments, ‘selling is helping people!’ and I left Facebook to go and ponder this strange post some more. read more…

100% Committed To The Wrong Thing

I used to smoke. I spent years cutting down. I’d wait as long as I could for the first cigarette of the day and manage until about lunch time before grabbing my cigarette packet and heading outdoors to alleviate that ‘addict’s itch’. I was so committed to smoking that it was bloody hard work, and I spent every morning of those days feeling like a martyr. I was suffering and so everyone else had to suffer too. read more…

If you read personal development books or motivational ones, you’ll have no doubt read about the most amazing things happening once someone made a decision to commit to, and focus on, a project. An example of the type of thing I’m talking about can be found here. This is a quote of W H Murray, who was a Scottish Explorer. To paraphrase him, he said that once you decide ‘Right! This is it!’, all sort of opportunities appear all over the place that weren’t there before.

He was right. They really do and there’s science behind why. read more…