How To Be A Savvy Networker (And Actually Enjoy It!)

Good sales come from effective marketing. Effective marketing, means being in the same place as your customer, so that they can see you. If you sell to businesses, then one of the places that your customer may well be is at networking events. That means you need to...
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How To Keep The Animals Out Of Presenting

Presenting – one of the biggest stress-inducing things of all time! I have listened to some really interesting speakers in my time. I’ve heard Jeffrey Archer speak – he was fantastic; dry and witty (which was most unexpected to be honest). One of the...
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Take Time Off, I Give You Permission!

Take Time Off There are many reasons why we choose to have our own businesses. They range from the ‘I simply couldn’t find a job I wanted to do so I created my own’ to the ‘I can earn more if I do it for myself’. From the ‘I want the flexibility in hours to fit around...
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Don’t Hate Yourself, Learn To Sell!

How To Monitor Progress I used to be an English language teacher. I taught visiting foreign students how to speak English. One of the biggest challenges that teachers (and students) face when learning English – or anything at all really – is measuring progress. When...
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How To Use Disney Magic To Delight Your Customers

Isn’t Paris Wonderful? I just got back from Paris. City of the fabulous cathedrals, beautiful street art and mouth-watering pastries. It’s also the city of Disneyland Paris. It has to be said that what Disney does, they do well. Their story and film-based rides...
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Good sales come from effective marketing. Effective marketing, means being in the same place as your customer, so that they can see you. If you sell to businesses, then one of the places that your customer may well be is at networking events. That means you need to become an effective networker.

Networking is something that I’ve often heard women say that they hate, which is odd, because women are the very best networkers in the world! We often recommend things that we’ve tried, we are positive about someone’s product or service, we speak highly of a new restaurant or film; that’s networking at it’s finest. read more…

Presenting – one of the biggest stress-inducing things of all time!

I have listened to some really interesting speakers in my time. I’ve heard Jeffrey Archer speak – he was fantastic; dry and witty (which was most unexpected to be honest). One of the best speakers I ever heard was Ranulph Fienes, he was so funny that my stomach was hurting from laughing so much.

I’ve also heard some great not-so-famous speakers too. Some fabulous men and women with an interesting story to tell, and an even more interesting way of telling it. I’ve found that there is one thing that separates the interesting speakers from the truly spellbinding and, funnily enough it isn’t what they’re speaking about. It’s what their body is doing while they are speaking. read more…

Take Time Off

There are many reasons why we choose to have our own businesses. They range from the ‘I simply couldn’t find a job I wanted to do so I created my own’ to the ‘I can earn more if I do it for myself’. From the ‘I want the flexibility in hours to fit around my family’ to the ‘I want to prove to myself I can do it’. There are no reasons that are better than others, they are all good reasons. read more…

How To Monitor Progress

I used to be an English language teacher. I taught visiting foreign students how to speak English. One of the biggest challenges that teachers (and students) face when learning English – or anything at all really – is measuring progress.

When it’s you doing the learning, you just don’t your own notice progress unless you consciously monitor it.

When I work with a VIP client, the first piece of work we do is an intensive month, where we talk together every day for a month. We get Sundays off. It’s a ‘fast track to sales success’ course.

The first piece of work that my clients do is to write a Starting Point document. This document is an objective look at where they are business-wise and a subjective look at how they feel about where they are. Each week, they complete an ‘end of week’ document and together, these form a narrative of the journey that they have taken and of their progress. read more…

Isn’t Paris Wonderful?

I just got back from Paris. City of the fabulous cathedrals, beautiful street art and mouth-watering pastries. It’s also the city of Disneyland Paris. It has to be said that what Disney does, they do well. Their story and film-based rides are entertaining and fun, their characters are delightful, their light show is astonishing (and their prices are eye-watering!). What they also do well is something that we could do well to learn from. They are the masters at customer service. read more…

The Sales-Related Money Problem

Last week, I was talking to Lucy, who has her own business. She’s feeling at the end of her rope. She’s worked so hard and yet doesn’t feel like she’s getting anywhere. Her perception is that it just isn’t worth it. She might as well give up and get a job. Specifically, she hasn’t made enough money to pay herself in fact, it feels like her business is costing her money. She works hard and has a good customer base, but just doesn’t ever seem to have enough cash in the business to pay herself. read more…

Not Enough Hours In The Day!

When we have businesses that require that we spend 1:1 time with clients, it’s so easy to find that all of our time is taken with working in the business and nothing is spent working on our business.

If I could only have a penny for every businesswoman who has told me that she just doesn’t have time for sales and marketing, because her day is full of client-facing work….. read more…

Believe You’re Good Enough?

One of my clients is a woman who makes gorgeous things and sells them (actually, that describes quite a few of my clients). This woman, let’s call her Jane, undertakes commissions and it was a conversation about a particular commission that got me thinking. The commission hadn’t been turning out as our heroine wanted it too and she had repeatedly ‘gone back to the drawing board’. Finally, and in a fit of desperation, she said ‘This isn’t working out the way I want it to, because I’m not good enough. There, I’ve said it!’. read more…

You may be aware that I teach a 5 step system to sales and selling. It looks like this:

  • Prospect
  • Contact
  • Invite
  • Offer
  • Ask

The two steps that make those who don’t like selling anxious, are the contacting and asking. This is because contacting means speaking to someone that you haven’t necessarily spoken to before, and asking means asking for the business. read more…