Let me talk to you about aces…
Last week, I spent an hour in the company of 6 small business owners. I asked them a really specific question: ‘If I gave you one wish, a wish that could only be used in your business over the next week, what would you want to wish for?’.
The answers were almost all to do with client acquisition, from ‘I wish that the huge pile of business cards on my desk would turn into a huge pile of appointments’, to ‘I really want to get hold of the person responsible for buying the printing at my local university’ and everything in between.
The local university one was particularly interesting. I asked this business owner what she had done about getting hold of this ‘right person’ and she told me that she’d LinkedIn with various employees at the university and that her brother-in-law, knows one of the women who works in the admissions department and is certain that if he asked, she’d know the name of the right person… (more…)