The art of good saleswomanship is understanding what your customer is thinking.
Even better is to know what they’re thinking before they know themselves. There is nothing creepy or sneaky about this. Understanding your client is the cornerstone of a fabulous business.
If you know who your ideal customer is, your perfect-in-every-way customer, then you will understand why they want or need your product, what problem it’s going to solve for them (or what feelings it will evoke) and you will know why they are going to buy.
Let’s take a look at customers in general. What do they care about? (more…)