I had a meeting with a fantastic businesswoman this week (let’s call her Amy). It wasn’t a formal meeting, it was a chance meeting and I’m so glad it happened.
I was in her tiny, beautiful shop where she sells the most stunning stuff. We got to talking about life and the topic of conversation turned to worry. We chatted for quite some time and when I left, I continued to mull over what we’d talked about. Amy has a tendency to worry. (more…)
I have had an odd week. I’ve had one of those weeks where stuff has collided in my head to make bigger and bigger connections and finally, the light switch flipped. Oddly, it has to do with the Dalai Lama.
Last week, one of my clients told me that the Dalai Lama had said that western women would save the world. This was such a very strange comment that I parked it in the corner of my mind for further consideration when I had the time. When finally, I did have the time, I looked at this comment from all angles to try to work out what it could mean. (more…)
How much do you want your business to be a success? Do you know what that word ‘success’ means? One thing I do know is that it means something different to you than it does to me, or her, or her.
I’ve been to an amazing conference this weekend. It was about marketing and motivation, it was the nuts and bolts of how to build a business. There were 50 people in that room and one of the most interesting things about the weekend was that there were 50 definitions of what a successful business is. Even more interesting every single one of them is valid. You need to know your ‘why’.
Why are you working for yourself? (more…)
Last Thursday, I was talking to a friend of mine, who is an author and a mentor for new business owners. We were talking about how difficult new business owners find it to wrap their heads around the value of the concept of an ideal customer. We discussed how very important it is to establish who your ideal customer is and how resistant people are to doing this particular piece of work.
A really good reason for working out who this ideal customer is, is that knowing slays another really big dragon. This particular dragon is a terrifying, fire-breathing one: Pricing.