Why Is It The Sales Academy For GIRLS?

I’m often asked why I have called my business The Sales Academy for Girls. It’s usually followed by a comment about sexism. I always say that if any bloke can walk half a dozen steps in high heels, he’s in!

Seriously though, the reason that my work is directed at women particularly is that we ‘girls’ have a specific set of issues around selling and they are very different from those that men have. (more…)

What Is Your Customer Buying From You?

The ONE Answer A Customer Wants

If there’s one answer a customer wants to hear, it’s ‘I completely understand your problem, and I believe I can help you’. How can you get your customers to this stage? By understanding what they are buying from you. That sounds really odd, doesn’t it? You know what you’re selling of course. You’re selling cosmetics, or skin care, or health-care products, or weight-loss, or paintings, or jewellery or copywriting, or proof-reading, or insurance. (more…)

Change Your Thoughts, Change Your Business

Be careful of your thoughts, for they become words
Be careful of your words, for they become your actions
Be careful of your actions, for they become your habits
Be careful of your habits, for they become your character
Be careful of your character, for it becomes your destiny
Mahatma Ghandi

A Wake-Up Call

I have a lovely friend named Andrea. Andrea has a high-flying job in a city in the north of England. She has a gorgeous city-centre home and a partner who adores her. Andrea could be said to be ‘living the life’. However, Andrea has one habit that has stopped her from loving her life; she thinks the wrong things. (more…)