Sue and I concluded our monthly coaching call a couple of weeks ago. Sue had a list of actions to take and she was confident about what she needed to do and why. One of the things on the list was the creation of a flyer for Sue to use to describe what she does. This of course, will be written to her Perfect Customer. Sue’s works in the health and wellness industry, with an emphasis on weight-loss. Her Perfect Customer is a ‘yummy mummy’ in a particular area of London. (more…)
For a business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works.
As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.
There is a misunderstanding that a funnel is just for online business owners, but actually, the fundamental principles apply to all business owners. (more…)