If I could have a penny for every time a business woman has said to me ‘I was in sales when I was in corporate-world and I was a fabulous saleswoman, yet I find it so much harder to sell now I have my own business’. Sometimes, they have been as senior as National Sales Directors, but on the whole, the women who say this were Business Development Managers, or Account Managers, that type of role. They enjoyed status and success within their company and industry and so it seems a natural progression that they move into business ownership after they either get made redundant or have children.
However, when they’ve started off on their own they suddenly find that their wonderful sales skills have deserted them. How can this be? (more…)
Overwhelm Is A Horrible Thing
Overwhelm is rotten. Particularly when it comes before you’re ready to take the next step. It doesn’t matter whether your next step is to start your business or one of growth; if you’re plagued with ‘when this then that-itis’, you’re overwhelmed.
What I mean by ‘when this then that-itis’ is that horrible situation of not being able to tell what the best next step should be. Let me give you a couple of examples: (more…)
I’ve been doing something unusual this last few weeks. I‘ve been working with a bloke! We’ve been talking about selling techniques.
He’s a web designer and a bloody good one at that. He creates beautiful, elegant websites with lovely features that are great for the website visitor and even greater for the owner of the website. Even better, once he’s created the site, he offers tech support on an inexpensive retainer that means you only have to do the bits you want to (writing blog posts perhaps?) and he’ll do the rest. His best skill is that he can put all of the techy jargon into plain English and make the most technophobic of us understand what it’s all about. (more…)
EVERYONE Hates Pushy Saleswomen!
I was scrolling through Facebook the other day, in a quiet moment. You know how you do? Idly swiping my thumb up my phone screen when I read something that stopped me in my tracks. A lovely woman I know, who is a direct saleswoman, had written that someone had asked her if she was enjoying her new job. Her response was roughly, “Yes I am. I hate selling, but I absolutely love helping people”.
I had to stop. I read it again. I posted in the comments, ‘selling is helping people!’ and I left Facebook to go and ponder this strange post some more. (more…)
I’ve been reflecting on 2016. In particular, after a peculiar year in politics, I have been reflecting on the best bits of my year. I got to thinking about how I do what I do and the best bits of that, and I thought you might be interested in knowing who I work with and what tools I use. (more…)