Sue and I concluded our monthly coaching call a couple of weeks ago. Sue had a list of actions to take and she was confident about what she needed to do and why. One of the things on the list was the creation of a flyer for Sue to use to describe what she does. This of course, will be written to her Perfect Customer. Sue’s works in the health and wellness industry, with an emphasis on weight-loss. Her Perfect Customer is a ‘yummy mummy’ in a particular area of London. (more…)
For a business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works.
As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.
There is a misunderstanding that a funnel is just for online business owners, but actually, the fundamental principles apply to all business owners. (more…)
I’ve spent the last week talking to some wonderful women. They are the ones who booked a free 30-minute coaching session with me. We’ve talked about lots, but specifically about laser-focus.
The purpose of the 30 minutes was for us to talk about their businesses and for me to offer some help and guidance on where to go to find customers. For some, it was about finding their very first customer, for others it was about finding more customers, spending more, more often.
There have been a number of common threads in these conversations and I thought I’d flesh some of these out for us to have a think about. (more…)
If I could have a penny for every time a business woman has said to me ‘I was in sales when I was in corporate-world and I was a fabulous saleswoman, yet I find it so much harder to sell now I have my own business’. Sometimes, they have been as senior as National Sales Directors, but on the whole, the women who say this were Business Development Managers, or Account Managers, that type of role. They enjoyed status and success within their company and industry and so it seems a natural progression that they move into business ownership after they either get made redundant or have children.
However, when they’ve started off on their own they suddenly find that their wonderful sales skills have deserted them. How can this be? (more…)
EVERYONE Hates Pushy Saleswomen!
I was scrolling through Facebook the other day, in a quiet moment. You know how you do? Idly swiping my thumb up my phone screen when I read something that stopped me in my tracks. A lovely woman I know, who is a direct saleswoman, had written that someone had asked her if she was enjoying her new job. Her response was roughly, “Yes I am. I hate selling, but I absolutely love helping people”.
I had to stop. I read it again. I posted in the comments, ‘selling is helping people!’ and I left Facebook to go and ponder this strange post some more. (more…)
100% Committed To The Wrong Thing
I used to smoke. I spent years cutting down. I’d wait as long as I could for the first cigarette of the day and manage until about lunch time before grabbing my cigarette packet and heading outdoors to alleviate that ‘addict’s itch’. I was so committed to smoking that it was bloody hard work, and I spent every morning of those days feeling like a martyr. I was suffering and so everyone else had to suffer too. (more…)