Two separate conversations about having the risk of attracting too many customers have prompted me to write this week’s blog.
In one case, Julia, a fabulous business woman has been offered access to potentially 200+ clients from the employee base within one company. The company is going to pay her to both deliver a talk on her particular area of expertise and then have 1:1 appointments with any of the 200+ who might want to work with her. Beyond that initial appointment, the employees will pay for their own appointments going forward. There’s great potential, scarily great! (more…)
I’ve spent the last week talking to some wonderful women. They are the ones who booked a free 30-minute coaching session with me. We’ve talked about lots, but specifically about laser-focus.
The purpose of the 30 minutes was for us to talk about their businesses and for me to offer some help and guidance on where to go to find customers. For some, it was about finding their very first customer, for others it was about finding more customers, spending more, more often.
There have been a number of common threads in these conversations and I thought I’d flesh some of these out for us to have a think about. (more…)
You Can’t Sell To Someone Who’s Never Heard Of Your Offer!
Nobody can buy a product or service they don’t know about from a business they haven’t heard of! It seems obvious doesn’t it and yet many business owners don’t put much time into working out how they will pull in new customers. (more…)
How Do I Build A Downline?
I work with quite a few women who have direct sales companies. These women work with an assortment of direct sales companies; Forever Living, Herbalife, Cambridge Weight Plan and Arbonne to name a few. As well as needing help with selling products, they want help to build a downline. They want to create a strong business with a residual income.
This post contains my thoughts on building a team. However, I would like to state for the record that there are many different ways to build a downline, all of which can be effective. (more…)
One of my lovely Accountability Club ladies who sells a service (as opposed to a product) posted a budget question in our Facebook group this week and I thought it was worthy of further discussion. Fiona has a business that markets other people’s businesses in her local area. She works very hard to make sure that the things she promotes are visible to as many relevant people as possible. It’s serious work, promoting other people’s stuff and Fiona doesn’t take the responsibility lightly.
What Do They Want To Spend?
The question Fiona asked is how she can find out what budget potential clients have? That way a) she doesn’t waste time dealing with people who people think that her service is free and b) she can tailor the perfect package for them so that they can get maximum visibility. (more…)
If I could have a penny for every time a business woman has said to me ‘I was in sales when I was in corporate-world and I was a fabulous saleswoman, yet I find it so much harder to sell now I have my own business’. Sometimes, they have been as senior as National Sales Directors, but on the whole, the women who say this were Business Development Managers, or Account Managers, that type of role. They enjoyed status and success within their company and industry and so it seems a natural progression that they move into business ownership after they either get made redundant or have children.
However, when they’ve started off on their own they suddenly find that their wonderful sales skills have deserted them. How can this be? (more…)