This weekend I’ve tackled a job I’ve been putting off for ages. I have a number of mature hedges in my garden. They are taller than me and are made of beech, hawthorn and another thing with little leaves that I don’t know the name of. Underneath them is some of the most vigorous ivy I’ve ever known. All of it has grown like mad in the warm, wet weather we’ve had so far this year. I am the proud owner of a hedge-trimmer, which for 99% of the year resides in the garage. This weekend I’ve had it out and actually used it to tame the hedges. While I was going, I found myself contemplating this massive amount of ivy underneath and the business lessons I can learn from it. (more…)
Sue and I concluded our monthly coaching call a couple of weeks ago. Sue had a list of actions to take and she was confident about what she needed to do and why. One of the things on the list was the creation of a flyer for Sue to use to describe what she does. This of course, will be written to her Perfect Customer. Sue’s works in the health and wellness industry, with an emphasis on weight-loss. Her Perfect Customer is a ‘yummy mummy’ in a particular area of London. (more…)
For a business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works.
As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.
There is a misunderstanding that a funnel is just for online business owners, but actually, the fundamental principles apply to all business owners. (more…)
I’m in Cuba. It’s lovely. It’s also disconnected from the internet and that leads to old-fashioned things, like reflecting. I’ve been reflecting particularly on what you can achieve in 30 minutes. (more…)