This weekend I’ve tackled a job I’ve been putting off for ages. I have a number of mature hedges in my garden. They are taller than me and are made of beech, hawthorn and another thing with little leaves that I don’t know the name of. Underneath them is some of the most vigorous ivy I’ve ever known. All of it has grown like mad in the warm, wet weather we’ve had so far this year. I am the proud owner of a hedge-trimmer, which for 99% of the year resides in the garage. This weekend I’ve had it out and actually used it to tame the hedges. While I was going, I found myself contemplating this massive amount of ivy underneath and the business lessons I can learn from it. (more…)
A couple of weeks ago, we got a puppy. Her name’s Winnie and in the excitement that is ‘new puppies’, I allowed my weekly newsletter, my Monday Morning Motivator (MMM) to slip. In fact, it slipped my mind so completely, that if one of my readers hadn’t sent me a message to say ‘what happened to your MMM today?’ I wouldn’t have remembered at all.
Wracked with guilt, I put a post on my Facebook page with a picture of Winnie and said that normal service would be resumed next week due to spectacular distractions in the shape of a puppy. (more…)
For a business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works.
As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.
There is a misunderstanding that a funnel is just for online business owners, but actually, the fundamental principles apply to all business owners. (more…)
I’m in Cuba. It’s lovely. It’s also disconnected from the internet and that leads to old-fashioned things, like reflecting. I’ve been reflecting particularly on what you can achieve in 30 minutes. (more…)
Hope Is Not A Strategy
Every now and again, my online and offline lives collide and I love it when they do.
I have a VIP client with whom I’ve worked closely since the middle of last year. Ruth and I have spent literally hours communicating on the phone and online and last week I had the absolute delight of meeting her in person for a drink. I happened to be staying close to where she lives for a few days and so I got in touch to see if she’d like to meet up. (more…)
Two separate conversations about having the risk of attracting too many customers have prompted me to write this week’s blog.
In one case, Julia, a fabulous business woman has been offered access to potentially 200+ clients from the employee base within one company. The company is going to pay her to both deliver a talk on her particular area of expertise and then have 1:1 appointments with any of the 200+ who might want to work with her. Beyond that initial appointment, the employees will pay for their own appointments going forward. There’s great potential, scarily great! (more…)