One of my lovely Accountability Club ladies who sells a service (as opposed to a product) posted a budget question in our Facebook group this week and I thought it was worthy of further discussion. Fiona has a business that markets other people’s businesses in her local area. She works very hard to make sure that the things she promotes are visible to as many relevant people as possible. It’s serious work, promoting other people’s stuff and Fiona doesn’t take the responsibility lightly.
What Do They Want To Spend?
The question Fiona asked is how she can find out what budget potential clients have? That way a) she doesn’t waste time dealing with people who people think that her service is free and b) she can tailor the perfect package for them so that they can get maximum visibility. (more…)