Sue and I concluded our monthly coaching call a couple of weeks ago. Sue had a list of actions to take and she was confident about what she needed to do and why. One of the things on the list was the creation of a flyer for Sue to use to describe what she does. This of course, will be written to her Perfect Customer. Sue’s works in the health and wellness industry, with an emphasis on weight-loss. Her Perfect Customer is a ‘yummy mummy’ in a particular area of London. (more…)
For a business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works.
As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.
There is a misunderstanding that a funnel is just for online business owners, but actually, the fundamental principles apply to all business owners. (more…)
I’m in Cuba. It’s lovely. It’s also disconnected from the internet and that leads to old-fashioned things, like reflecting. I’ve been reflecting particularly on what you can achieve in 30 minutes. (more…)
Hope Is Not A Strategy
Every now and again, my online and offline lives collide and I love it when they do.
I have a VIP client with whom I’ve worked closely since the middle of last year. Ruth and I have spent literally hours communicating on the phone and online and last week I had the absolute delight of meeting her in person for a drink. I happened to be staying close to where she lives for a few days and so I got in touch to see if she’d like to meet up. (more…)
I’ve spent the last week talking to some wonderful women. They are the ones who booked a free 30-minute coaching session with me. We’ve talked about lots, but specifically about laser-focus.
The purpose of the 30 minutes was for us to talk about their businesses and for me to offer some help and guidance on where to go to find customers. For some, it was about finding their very first customer, for others it was about finding more customers, spending more, more often.
There have been a number of common threads in these conversations and I thought I’d flesh some of these out for us to have a think about. (more…)
How Do I Build A Downline?
I work with quite a few women who have direct sales companies. These women work with an assortment of direct sales companies; Forever Living, Herbalife, Cambridge Weight Plan and Arbonne to name a few. As well as needing help with selling products, they want help to build a downline. They want to create a strong business with a residual income.
This post contains my thoughts on building a team. However, I would like to state for the record that there are many different ways to build a downline, all of which can be effective. (more…)