Hope Is Not A Strategy

Every now and again, my online and offline lives collide and I love it when they do.

I have a VIP client with whom I’ve worked closely since the middle of last year. Ruth and I have spent literally hours communicating on the phone and online and last week I had the absolute delight of meeting her in person for a drink. I happened to be staying close to where she lives for a few days and so I got in touch to see if she’d like to meet up.

Meeting someone that you know really well, but have never met is the oddest thing. The voice was so, so familiar, the face was Hope is not a strategynot. Yes, I’ve seen photos and the whole Facebook thing but faces are so different in real life aren’t they? This particular face was warm and friendly and we chatted for an hour and a half about life, the universe and everything. We talked particularly about business (I know, I know, but we were both having fun, I promise!) and how far this lovely woman has come in herself as well as with her business.

We talked about marketing and how to get one’s name out there, in the right place, so that your Perfect Customer can find you. This is when Ruth said ‘I finally realised that hope is not a strategy”. One simple sentence, but I cannot stop thinking about it: Hope is not a strategy.

What Hope Is Not A Strategy For

Hope isn’t a strategy for anything, is it? Specifically, it isn’t a strategy for the following:

  • Business building
  • Sales
  • Marketing
  • Product development
  • Client acquisition
  • Improving your Facebook post reach
  • Developing a website
  • Leading a healthier lifestyle
  • Creating wealth
  • Training a dog…

(That last one is a bit frivolous, but true nevertheless!)

In fact, I can’t think of a single thing that hope is a strategy for.

Action IS A Strategy

Knowledgeable action is a better strategy. If you know what you need to do and then you actually do it, that is the best strategy of all.

As you are all aware, I specialise in showing others how to sell. I am knowledgeable in this area. I categorically know that anyone can sell, if they learn the process and then practice it until they become fluent at it. I can offer blog posts, downloadable freebies and videos forever, but actually the best value of all comes from working with me 1:1. The thing about free content is that it has to suit everyone. By its very nature, it has to be general.

If, after you’ve absorbed all the free content on the net, you’re still not sure how to sell your own product or service, then you need to find a mentor and buy some time with them. It may be that you are able to take general content and then modify it to fit your business. If so, great. Get on and do it. If not, find someone who can help you. That someone might not be me and that’s ok, I know I’m not everyone’s cup of tea. (If that someone is me, this is my most affordable 1:1 product – just £50 a month)

Einstein said that the definition of insanity is doing the same thing over and over again and expecting a different result. Change something that you’re doing business-wise and watch the changes in the outcome. Remember, hope is not a strategy.